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TED ADS WORTH SPREADING “Barbie and Ken: The Breakup

@ruralistrob and I created a campaign for Greenpeace – in our own time.

Barbie and Ken: The Breakup – A global integrated campaign targeting Mattel, and the rest of the toy industry, to stop Indonesian rainforest being destroyed to make toy packaging. Playing off the long term relationship between Ken and Barbie, the tongue in cheek campaign saw an angry Ken dump Barbie due to his disgust at her not so eco-friendly credentials.

As a RESULT OF THE CAMPAIGN –  Mattel, Disney, Hasbro and Lego are adopting a 0 deforestation policy.

We made the world a better place.

Rob and I have entered the campaign for the TED “ADS WORTH SPREADING” Award – independently.

All I want for Christmas…PLEEEEEEASE, if you could all to click on the link below and vote for our Barbie and Ken: The Break up campaign.

http://t.co/HhMvwuQ5

One comment on “TED ADS WORTH SPREADING “Barbie and Ken: The Breakup

  1. Lawren
    January 7, 2012 at 1:02 am #

    Hi friend I like your blog

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