Ad of the week

I’m infatuated with advertising. Very rarely do I watch an ad for the first time on TV and get blown away off my sofa.  The rummage takes place on the net, through ad blogs like Scaryideas & My Predictions (go have a look), and I never come away feeling like a cranky Man City fan.

Ad of the week is what I’m going to start today. The ad does not have to be new, and can originate from anywhere.   All platforms are welcome.


The surreal execution warmed my eyes, just stopping before the point of crying. It’s brilliant to see how far you can push a truth within advertising. Here we have a cactus.

Agency: Santo, Buenos Aires
Executive Creative Directors: Maximiliano Anselmo, Sebastian Wilhelm
Copywriter/Creative Director: Matias Ballada
Art Director: Luigi Ghidotti
Agency Producers: Jose Bustos, Marion Lorschy, Marcelo Kelez

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